Sutter Health | Aetna boosts member retention by 25% with Get Well’s digital member navigation
Bethesda, MD (March 8, 2022) — Get Well, a global leader in digital patient engagement, announced during the ViVE Conference that it is expanding its population health offerings to help payers and at-risk providers tech-enable and scale their programs to engage more members.
Building on Get Well’s more than 20 years of healthcare innovation in patient engagement, the digital member navigation solution expands the reach of the Get Well platform, widens the network of healthcare organizations Get Well helps, and improves the overall experience of people as they navigate their individual journeys to health and wellness.
With Get Well’s digital member navigation solution, payers are able to cost-effectively scale operations to manage mid-risk and rising-risk members and rapidly adjust member engagement to drive improvements in key metrics, including annual wellness visit completions, HEDIS® scores, CAHPS surveys, Star ratings, and social determinants of health (SDOH) screening and support.
Get Well’s clients are already realizing the benefits of its member navigation solution. Sutter Health | Aetna utilized Get Well’s platform to improve member retention and increase primary care physician (PCP) visits following acute episodes, yielding a 25% improvement in member retention and a 10% increase in PCP visits. Get Well provides a personalized experience for members as they navigate plan benefits and the provider ecosystem through one convenient service.
“Sutter Health | Aetna is on a mission to provide improved access to quality healthcare for all beneficiaries living in Northern California,” said Jeb Dunkelberger, CEO of Sutter Health | Aetna. “Delivering a personalized approach at scale is essential, but that is next to impossible using traditional engagement strategies. Our work with Get Well is an early indicator of where the industry is headed and has shown to be effective at improving the experience while closing care gaps among member populations.”
Get Well’s expanded solution for commercial health plans, at-risk providers, Medicare Advantage health plans, and Medicaid managed care organizations supports four core use cases:
- Digital member navigation: digitally onboard and engage members to drive utilization of program benefits and preventative care services
- Member experience and care gap closure: utilize digital and human navigation to improve member experience and help coordinate visits with PCPs to address gaps in care
- Digital care management: empower care teams to engage patients and their families via automated virtual check-ins and, in cases where patients and families need additional support, proactively intervene before costs and complications escalate
- Vulnerable population engagement: expand reach to underserved populations with culturally responsive, personalized engagement, screen for behavioral and social SDOH barriers, and provide referral services to improve health equity and preventative care
The Get Well payer programs take advantage of AI-texting and digital tools to engage all members – there is no app to download. With a read rate of approximately 99%, text messaging provides a way to engage a population with personalized messages that engage members in their care, screen for health risks, collect SDOH, close gaps in care, and foster plan loyalty.
Get Well’s digital member navigation solution has also helped organizations better support and engage patients receiving Medicaid. In particular, Get Well has helped CommonSpirit Health, a nonprofit, Catholic health system dedicated to advancing health for all people, improve outcomes for patients on Medicaid by screening for SDOH and managing maternal child health. This has resulted in a 37% reduction in preterm births for people on Medicaid.
“Our investments in payer programs are guided by our founding principle of achieving human-centered care for all through innovation,” said Michael O’Neil, founder and CEO of Get Well. “Member engagement across the industry has traditionally been low and difficult to scale and personalize, particularly across mid-risk and underserved populations. Our digital population health offerings solve these challenges for payers and at-risk providers, while helping consumers navigate the complexities of healthcare.”
About Get Well
Get Well is a global digital health company with more than 20 years of experience improving patient engagement. Through partnerships with some of the most progressive hospitals and health systems in the world, we use digital technology to improve the healthcare experience for patients, their families, and clinicians. Learn more at getwellnetwork.com or follow Get Well on Facebook, Instagram, LinkedIn, and Twitter.
